[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.uvis.cz\/konkurence-na-trhu\/#Article","mainEntityOfPage":"https:\/\/www.uvis.cz\/konkurence-na-trhu\/","headline":"Konkurence na trhu","name":"Konkurence na trhu","description":"Konkurence neboli sout\u011b\u017een\u00ed, je p\u0159irozen\u00e1 sou\u010d\u00e1st \u017eivota firem a jejich jak\u00fdmsi hnac\u00edm motorem. Pokud zakl\u00e1d\u00e1m podnik, usiluji o z\u00e1kazn\u00edka a sna\u017e\u00edm se mu nab\u00eddnout co nejlep\u0161\u00ed produkt nebo slu\u017ebu. Sout\u011b\u017e\u00edm tak s\u00a0ostatn\u00edmi z\u00a0odv\u011btv\u00ed a tedy jim konkuruji. Kdyby nebylo protivn\u00edk\u016f, v\u00edt\u011bzstv\u00ed by nebylo tak sladk\u00e9 \u2013 jin\u00fdmi slovy, konkurence je v\u00a0ekonomii \u017e\u00e1dan\u00e1 a velice d\u016fle\u017eit\u00e1. […]","datePublished":"2025-03-02","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.uvis.cz\/author\/#Person","name":"uvis.cz\n","url":"https:\/\/www.uvis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"uvis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a298211_w1763_t1508506937.jpg","url":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a298211_w1763_t1508506937.jpg","height":0,"width":0},"url":"https:\/\/www.uvis.cz\/konkurence-na-trhu\/","about":["Ekonomika"],"wordCount":424,"articleBody":"Konkurence neboli sout\u011b\u017een\u00ed, je p\u0159irozen\u00e1 sou\u010d\u00e1st \u017eivota firem a jejich jak\u00fdmsi hnac\u00edm motorem. Pokud zakl\u00e1d\u00e1m podnik, usiluji o z\u00e1kazn\u00edka a sna\u017e\u00edm se mu nab\u00eddnout co nejlep\u0161\u00ed produkt nebo slu\u017ebu. Sout\u011b\u017e\u00edm tak s\u00a0ostatn\u00edmi z\u00a0odv\u011btv\u00ed a tedy jim konkuruji. Kdyby nebylo protivn\u00edk\u016f, v\u00edt\u011bzstv\u00ed by nebylo tak sladk\u00e9 \u2013 jin\u00fdmi slovy, konkurence je v\u00a0ekonomii \u017e\u00e1dan\u00e1 a velice d\u016fle\u017eit\u00e1. Konkurence udr\u017euje firmu aktivn\u00ed, podn\u011bcuje ji k\u00a0inovac\u00edm, vede ke zdokonalov\u00e1n\u00ed a variabilit\u011b a tak\u00e9 k\u00a0vym\u00fd\u0161len\u00ed nov\u00fdch druh\u016f produkt\u016f. Poj\u010fme si ve zkratce p\u0159edstavit jej\u00ed typy, kter\u00e9 se v\u00a0ekonomice objevuj\u00ed:\tDokonal\u00e1 konkurenceV\u00a0tomto p\u0159\u00edpad\u011b se v\u00a0ur\u010dit\u00e9m odv\u011btv\u00ed st\u0159et\u00e1v\u00e1 mnoho firem, kter\u00e9 poskytuj\u00ed stejn\u00fd produkt a prod\u00e1vaj\u00ed ho za p\u0159edem danou a z\u00e1kazn\u00edkovi zn\u00e1mou tr\u017en\u00ed cenu. Tuto cenu nemohou firmy ovlivnit \u2013 nezvy\u0161uj\u00ed ji, proto\u017ee v\u011bd\u00ed, \u017ee z\u00e1kazn\u00edk je o cen\u011b informov\u00e1n a dr\u00e1\u017e kupovat nebude. Pro kupuj\u00edc\u00ed by byl tento produkt velice \u017e\u00e1douc\u00ed, ale v\u00a0re\u00e1ln\u00e9m \u017eivot\u011b se s\u00a0n\u00edm setk\u00e1v\u00e1me jen velice z\u0159\u00eddka, jde sp\u00ed\u0161e o jak\u00fdsi ide\u00e1l.\tNedokonal\u00e1 konkurenceTato se v\u00a0b\u011b\u017en\u00e9m \u017eivot\u011b vyskytuje \u010dasto a v\u00a0podstat\u011b znamen\u00e1 to, \u017ee firma, kter\u00e1 prod\u00e1v\u00e1, m\u016f\u017ee ovlivnit cenu sv\u00fdch produkt\u016f a sama si ji tak stanovovat. Jej\u00edmi typy jsou:1)\u00a0\u00a0\u00a0\u00a0\u00a0 Monopolistick\u00e1 konkurence \u2013 kter\u00e1 se nejv\u00edce bl\u00ed\u017e\u00ed t\u00e9 dokonal\u00e9, ide\u00e1ln\u00ed. Mnoho firem prod\u00e1v\u00e1 podobn\u00fd, ale ne \u00fapln\u011b stejn\u00fd produkt \u2013 p\u0159\u00edkladem mohou b\u00fdt nap\u0159\u00edklad restaurace nebo pivovary. Z\u00e1kazn\u00edk (spot\u0159ebitel) m\u00e1 pr\u00e1vo si mezi produkty vyb\u00edrat a m\u016f\u017ee b\u00fdt ochotn\u00fd si p\u0159iplatit za produkt, kter\u00fd se li\u0161\u00ed od b\u011b\u017en\u00fdch.2)\u00a0\u00a0\u00a0\u00a0\u00a0 Oligopol \u2013 je \u010dast\u00e1 situace, kdy je na trhu n\u011bkolik firem, kter\u00e9 vyr\u00e1b\u00ed stejn\u00fd nebo podobn\u00fd produkt. Doch\u00e1z\u00ed tak k\u00a0situaci kdy bu\u010f jedna velk\u00e1 firma je dominantn\u00ed, s\u00a0cenov\u00fdm v\u016fdcovstv\u00edm, a kolem n\u00ed existuj\u00ed men\u0161\u00ed, kter\u00e9 vyr\u00e1b\u00ed stejn\u00e9 produkty, nebo tzv. smluvn\u00ed oligopol, kter\u00fd je neleg\u00e1ln\u00ed. Jde o situaci, kdy se firmy spole\u010dn\u011b domluv\u00ed nap\u0159\u00edklad na tom, jak si rozd\u011bl\u00ed z\u00e1kazn\u00edky a jak vysok\u00e9 budou ceny za jejich produkty. Takov\u00e9to ne\u017e\u00e1douc\u00ed neleg\u00e1ln\u00ed kartely v\u00a0\u010cesk\u00e9 republice trest\u00e1 a kontroluje \u00da\u0159ad pro ochranu hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee.3)\u00a0\u00a0\u00a0\u00a0\u00a0 Monopol \u2013 je jedin\u00fd prodejce na trhu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konkurence na trhu","item":"https:\/\/www.uvis.cz\/konkurence-na-trhu\/#breadcrumbitem"}]}]