[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.uvis.cz\/nepredvidatelny-element-zakaznik\/#Article","mainEntityOfPage":"https:\/\/www.uvis.cz\/nepredvidatelny-element-zakaznik\/","headline":"Nep\u0159edv\u00eddateln\u00fd element = z\u00e1kazn\u00edk","name":"Nep\u0159edv\u00eddateln\u00fd element = z\u00e1kazn\u00edk","description":"P\u0159i tvorb\u011b nov\u00e9ho produktu se zam\u00fd\u0161l\u00edme nad t\u00edm, jestli ho budou lid\u00e9 kupovat. Z\u00e1kazn\u00edci tvo\u0159\u00ed d\u016fle\u017eitou \u010d\u00e1st \u017eivota v\u00fdrobku, proto\u017ee bez nich tu nen\u00ed d\u016fvod jeho existence. Av\u0161ak pokud chceme, aby ho z\u00e1kazn\u00edci kupovali, mus\u00edme vhodn\u011b zvolit spoustu r\u016fzn\u00fdch v\u011bc\u00ed a jedn\u00edm z\u00a0asi nejviditeln\u011bj\u0161\u00edch faktor\u016f je cena. Cena reaguje na popt\u00e1vku To je z\u00e1kladn\u00ed pou\u010dka, […]","datePublished":"2025-03-05","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.uvis.cz\/author\/#Person","name":"uvis.cz\n","url":"https:\/\/www.uvis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"uvis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a302632_w1763_t1512557540.png","url":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a302632_w1763_t1512557540.png","height":0,"width":0},"url":"https:\/\/www.uvis.cz\/nepredvidatelny-element-zakaznik\/","about":["Business"],"wordCount":444,"articleBody":"P\u0159i tvorb\u011b nov\u00e9ho produktu se zam\u00fd\u0161l\u00edme nad t\u00edm, jestli ho budou lid\u00e9 kupovat. Z\u00e1kazn\u00edci tvo\u0159\u00ed d\u016fle\u017eitou \u010d\u00e1st \u017eivota v\u00fdrobku, proto\u017ee bez nich tu nen\u00ed d\u016fvod jeho existence. Av\u0161ak pokud chceme, aby ho z\u00e1kazn\u00edci kupovali, mus\u00edme vhodn\u011b zvolit spoustu r\u016fzn\u00fdch v\u011bc\u00ed a jedn\u00edm z\u00a0asi nejviditeln\u011bj\u0161\u00edch faktor\u016f je cena.\tCena reaguje na popt\u00e1vkuTo je z\u00e1kladn\u00ed pou\u010dka, sna\u017e\u00edme se cenu zvolit tak, aby nab\u00eddka i popt\u00e1vka byli co nejvy\u0161\u0161\u00ed. Pokud zav\u00e1d\u00edte inovaci, nebo produkt, kter\u00fd u\u017e tu byl, pot\u00e9 m\u00e1te pr\u00e1ci usnadn\u011bnou, av\u0161ak kdy\u017e p\u0159ich\u00e1z\u00edte s\u00a0n\u011b\u010d\u00edm nov\u00fdm, bude to pro v\u00e1s t\u011b\u017ek\u00e9, spr\u00e1vn\u011b nastavit cenu.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cenov\u00e1 pru\u017enost neboli elasticita popt\u00e1vky n\u00e1m \u0159\u00edk\u00e1, jak bude popt\u00e1vka reagovat na zm\u011bny ceny. Pro lep\u0161\u00ed p\u0159edstavu si lze nakreslit graf, kde bude zn\u00e1zorn\u011bna popt\u00e1vka na cenu. S\u00a0t\u00edmto pot\u00e9 m\u016f\u017eeme pracovat jako n\u00e1vodem na spr\u00e1vn\u00fd v\u00fdb\u011br. Jde o to, \u017ee v\u017edy mus\u00edme pokr\u00fdt sv\u00e9 n\u00e1klady, a je\u0161t\u011b do ceny propa\u0161ovat zisk a ide\u00e1ln\u011b dostat n\u011bjak\u00e9 pen\u00edze je\u0161t\u011b do v\u00fdzkumu.o\u00a0\u00a0 Pru\u017en\u00e1: u tohoto typu elasticity m\u016f\u017eeme sledovat pom\u011brn\u011b velik\u00fd rozd\u00edl popt\u00e1vky u\u017e s\u00a0mal\u00fdm posunem ceny, a proto se vol\u00ed takov\u00e1 v\u00fd\u0161e, kdy dos\u00e1hneme nejlep\u0161\u00ed celkov\u00e9 ziskovosti. Av\u0161ak i zde plat\u00ed, \u017ee pokud se dostaneme p\u0159\u00edli\u0161 n\u00edzko s\u00a0cenou, tak se popt\u00e1vka pom\u011brn\u011b ust\u00e1l\u00ed, stejn\u011b jako v\u00a0opa\u010dn\u00e9m sm\u011bru.o\u00a0\u00a0 Nepru\u017en\u00e1: zde se jedn\u00e1 p\u0159edev\u0161\u00edm o investi\u010dn\u00ed popt\u00e1vku, nap\u0159\u00edklad u domu v\u00e1m jist\u011b na cen\u011b z\u00e1le\u017e\u00ed, ale n\u011bjak\u00fd ten tis\u00edc nahoru dolu v\u00e1s u\u017e tolik neovlivn\u00ed p\u0159i v\u00fdb\u011bru, proto\u017ee v\u00edce ne\u017e na cenu hled\u00edte na vlastnosti a parametry. Zde se se zm\u011bnou ceny popt\u00e1vka p\u0159\u00edli\u0161 nem\u011bn\u00ed.\tZ\u00e1kazn\u00edk a jeho pr\u00e1vaM\u00e1 jich pom\u011brn\u011b dost a jedno z\u00a0t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch a pro n\u00e1s nejhor\u0161\u00edch je: pr\u00e1vo vr\u00e1tit a reklamovat zbo\u017e\u00ed do ur\u010dit\u00e9 doby bez uveden\u00ed d\u016fvodu. A\u0165 u\u017e nastav\u00edte cenu a slu\u017eby jakkoli, a\u0165 se budete sna\u017eit b\u00fdt dokonal\u00fd sebev\u00edc, v\u017edy se najde n\u011bjak\u00e1 nespokojen\u00e1 du\u0161e a je t\u0159eba s\u00a0t\u00edm po\u010d\u00edtat. Nikdy nebudou v\u0161ichni spokojen\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nep\u0159edv\u00eddateln\u00fd element = z\u00e1kazn\u00edk","item":"https:\/\/www.uvis.cz\/nepredvidatelny-element-zakaznik\/#breadcrumbitem"}]}]