[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.uvis.cz\/webova-analytika-a-jeji-nastroje\/#Article","mainEntityOfPage":"https:\/\/www.uvis.cz\/webova-analytika-a-jeji-nastroje\/","headline":"Webov\u00e1 analytika a jej\u00ed n\u00e1stroje","name":"Webov\u00e1 analytika a jej\u00ed n\u00e1stroje","description":"Podle ofici\u00e1ln\u00ed definice asociace Digital Analytict Association webov\u00e1 analytika zahrnuje m\u011b\u0159en\u00ed, sb\u011br, anal\u00fdzu a reportov\u00e1n\u00ed internetov\u00fdch dat, za \u00fa\u010delem pochopen\u00ed a optimalizace vyu\u017e\u00edv\u00e1n\u00ed webu.Tato definice je zcela odpov\u00eddaj\u00edc\u00ed a jednodu\u0161e a souhrnn\u011b n\u00e1m vysv\u011btluje, \u010d\u00edm se tento rozbor ve skute\u010dnosti zab\u00fdv\u00e1. Pro kone\u010dn\u00fd v\u00fdsledek webov\u00e1 analytika pou\u017e\u00edv\u00e1 dva typy dat: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kvantitativn\u00ed data jsou takzvan\u00e1 […]","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.uvis.cz\/author\/#Person","name":"uvis.cz\n","url":"https:\/\/www.uvis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"uvis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a302379_w1763_t1512333814.jpg","url":"https:\/\/www.uvis.cz\/wp-content\/uploads\/img_a302379_w1763_t1512333814.jpg","height":0,"width":0},"url":"https:\/\/www.uvis.cz\/webova-analytika-a-jeji-nastroje\/","about":["Www"],"wordCount":366,"articleBody":"Podle ofici\u00e1ln\u00ed definice asociace Digital Analytict Association webov\u00e1 analytika zahrnuje m\u011b\u0159en\u00ed, sb\u011br, anal\u00fdzu a reportov\u00e1n\u00ed internetov\u00fdch dat, za \u00fa\u010delem pochopen\u00ed a optimalizace vyu\u017e\u00edv\u00e1n\u00ed webu.Tato definice je zcela odpov\u00eddaj\u00edc\u00ed a jednodu\u0161e a souhrnn\u011b n\u00e1m vysv\u011btluje, \u010d\u00edm se tento rozbor ve skute\u010dnosti zab\u00fdv\u00e1.Pro kone\u010dn\u00fd v\u00fdsledek webov\u00e1 analytika pou\u017e\u00edv\u00e1 dva typy dat:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kvantitativn\u00ed data jsou takzvan\u00e1 takzvan\u00e9 \u201eclickstream data\u201c,kter\u00e1 n\u00e1m odpov\u00eddaj\u00ed na vy\u0159\u010denou ot\u00e1zku \u2013 \u201eco a jak se stalo\u201c. Zde se m\u011b\u0159\u00ed, kam se u\u017eivatel\u00e9 internetu p\u0159i jeho proch\u00e1zen\u00ed proklik\u00e1vaj\u00ed, jak\u00e9 str\u00e1nky si na webu zobrazuj\u00ed, jak\u00e1 je aktivita u\u017eivatel\u016f p\u0159i zobrazen\u00ed e-mailov\u00fdch newsletter\u016f, procentu\u00e1ln\u00ed sou\u010det dokon\u010den\u00fdch a nedokon\u010den\u00fdch objedn\u00e1vek a dal\u0161\u00ed data.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kvalitativn\u00ed data, n\u00e1m naopak odpov\u00eddaj\u00ed na ot\u00e1zku, \u201epro\u010d se to \u010di ono vlastn\u011b stalo\u201c. Tato data se z\u00edsk\u00e1vaj\u00ed od respondent\u016f p\u0159es r\u016fzn\u00e9 dotazn\u00edky.K\u00a0vyu\u017eit\u00ed webov\u00e9 analytikyjsou k\u00a0dispozici placen\u00e9 n\u00e1stroje, jako jsou nap\u0159. Above SiteCatalyst nebo Webtrends. V\u00a0\u010cesk\u00e9 republice je nej\u010dast\u011bj\u0161\u00edm n\u00e1strojem webov\u00e9 analytiky Google Analytics, kter\u00fd je bezplatn\u00fd. Google Analytics je dokonal\u00fdm n\u00e1strojem v\u00a0oblasti marketinku a c\u00edlen\u00e9 reklamy.Google Analyticske sv\u00e9mu fungov\u00e1n\u00ed vyu\u017e\u00edv\u00e1 s\u010d\u00edtac\u00ed metodu, kter\u00e1 funguje d\u00edky m\u011b\u0159\u00edc\u00edmu k\u00f3du, kter\u00fd si provozovatel\u00e9 webu um\u00edst\u00ed na sv\u00e9 str\u00e1nky.Toto m\u011b\u0159en\u00ed sleduje nap\u0159.:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 kter\u00e9 str\u00e1nky si n\u00e1v\u0161t\u011bvn\u00edci zobrazuj\u00ed\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 kolik jich celkov\u011b zhl\u00e9dly\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 kolik n\u00e1v\u0161t\u011bv bylo jednor\u00e1zov\u00fdch\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 na kter\u00e9 str\u00e1nky se u\u017eivatel\u00e9 opakovan\u011b vracen\u00ed\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 jakou dobu n\u00e1v\u0161t\u011bvn\u00edci na webu str\u00e1vili\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 dal\u0161\u00ed zaj\u00edmav\u00e1 data\u00a0Tyto \u00fadaje se ukl\u00e1daj\u00ed na server spole\u010dnosti Google, kterou si pomoc\u00ed rozhran\u00ed Google Analytics m\u016f\u017eeme ihned p\u0159e\u010d\u00edst. V\u00fdsledkem je celkov\u00fd pohled na to, co se na na\u0161em webu d\u011bje, jak\u00e1 je jeho n\u00e1v\u0161t\u011bvnost a jak se jeho u\u017eivatel\u00e9 chovaj\u00ed. K\u00a0vyhodnocen\u00fdm dat\u016fm se lze dostat i p\u0159es mobiln\u00ed aplikaci.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Webov\u00e1 analytika a jej\u00ed n\u00e1stroje","item":"https:\/\/www.uvis.cz\/webova-analytika-a-jeji-nastroje\/#breadcrumbitem"}]}]